Newsletters:
Brackes & Strauss Newsletter

Problem:  The “oldest diamond company in the world” wanted to remind everyone that it was also young-at-heart, and relevant to all generations.

Solution:  Over seven years, my stories for this newsletter spanned an entertaining mix of history – for long-term workers; market reports – for business watchers and wheeler-dealers; trend-talk – for fashionistas and plaudits – for the staff.  A clear example of words that really do work – for all sectors.

Concept & Persuasive Copy:  The Right Words – Jennifer Brown