Newsletters:
Canadian Breast Cancer Newsletter

Problem:  Come up with an easily accessible, interesting way to keep all sectors: members of the medical profession, breast cancer patients and survivors, as well as existing and potential donors informed about, and aware of, the good work done by the Foundation, its members and associates.

Solution:  A good cause deserves good coverage.  That’s what I gave it.  Topics in the Foundation’s newsletter ranged from what’s happening through success stories, to personal anecdotes and discussions of the latest medical findings.  All wrapped up in words that worked well on many levels.

Concept & Motivating Copy:  The Right Words – Jennifer Brown