Business to Business:
Casa Bella Windows

Problem:  You’re clearly the best in your field, so why doesn’t everyone know it?  You’ve got to get the word out – to builders and home-buyers.

Solution:  Casa Bella did just that, through a full-colour corporate brochure that explained, convincingly, just why and how they stood out from the competition.  This piece was used to motivate both the business-to-business and business-to-consumer markets.

Copy Concept & Geared-to-Both-Markets Copy:  The Right Words – Jennifer Brown