Incentive Programs:
Ford Brochure

Problem:  Ford were planning a special trip to Italy for their top-selling dealers.  They wanted to generate enthusiasm, interest and results in a way that reflected the splendour of the destination.

Solution:  A sumptuous, 8-page, over-sized brochure was created.  This was filled with richly detailed, full colour photographs and vignettes of that glorious country.  Persuasive copy took the reader step-by-step through the trip, starting with life on their luxurious liner, and describing each stop-over in tantalizing detail:  the history, treasures, food, wine, shopping and entertainment.  These words really worked! This brochure was an award-winner in Marketing Magazine’s annual competition.

Copy Concept & Results-Driven Copy:  The Right Words – Jennifer Brown

Visual Concept, Design, Art Direction, Production:  Carlson Marketing Canada