Business to Business:
Highland Transport Brochure

Problem:  You’re big, and getting bigger.  How do you convince your long-term customers that you’ll still be with them, over the long haul?

Solution:  You commit.  In writing.  That's what Highland Transport did.   They figured out just what their customers wanted to hear from them, and made their promises.  In writing.  Using words that worked for the market they were trying to reach.  Their forum:  A full colour, glossy stock brochure that traced the company’s roots in the past and projected their vision of the future.  A great vehicle to keep existing customers happy, while attracting new ones.

Copy Concept & Results-Driven Copy:  The Right Words – Jennifer Brown

Visual Concept, Design, Art Direction & Production:  Fathom Industries Inc. - Derek Meehan