Business to Consumer / Retail:
PDQ Brochure

Problem:  You have a boat that’s a potential best-seller.  A 34-foot catamaran that may not be the best looker in the marina, but definitely outclasses all the others when it comes to live-aboard comfort and open-water performance.  How do you get potential buyers to look beyond its looks?

Solution:  Take ‘em on a tour!  Design an extra-long brochure that opens-up to show every comfortable inch of the boat.  Demonstrate its capabilities, along with its functionality, with dramatic 4-colour photos.  Write persuasive, geared-to-the-market  copy that covers every aspect of life at sea, making it sound so easy, so appealing that it motivates potential buyers into lining up to come aboard!

Selling Copy:  The Right Words – Jennifer Brown

Concept, Design, Art Direction & Production:  Creative Edge Design – Richard Leach