Incentive Programs:
Prenco Brochure

Problem:  What do you do for an auto parts company facing a BIG Anniversary?  How do you get their sales reps and dealers psyched up?

Solution:  Take ‘em out to the game.  Any game.  Turn their auto parts into sports gear and get ‘em all in gear with an “everyone’s a winner” contest.  This no-lose campaign took the form of mail-out collectible sports cards, supported by ads in trade magazines.  Every single element driven by energetic, geared-to-the-market copy.

Concept & Promotional Copy:  The Right Words – Jennifer Brown