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Business
to Business: Steve Millar Brochure

Problem: You’ve
been a successful Market Researcher for a number of years. Now you want to offer your expertise to a
broader range of clients. How do you
achieve this?
Solution: Apply your research skills
to your own abilities. Analyze your
strengths, then advertise them. Steve
Millar chose to do this in an unusual, and very refreshing, way. His brochure highlighted his passion for his
profession, using big, bold images and invigorating copy. Selling copy that promoted his services in a
way sure to drive results.
Motivating
Copy: The Right Words – Jennifer Brown
Concept, Design, Art
Direction & Production: Fathom Industries Inc. - Derek
Meehan
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