Business to Business:
Unite E-Brochure

Problem:  How do you attract professional women to a series of seminars and work shops that deal with their specific concerns?

Solution:  A dynamic electronic brochure that acknowledges their unique issues and offers both advice and solutions.  The brochure explains, in detail, the type of topics to be addressed at upcoming sessions, and provides essential information, including leaders’ bios and just how participants will benefit by attending.  As a freelance copywriter, I have to make sure that my words work for all markets, all industries. 

Concept & Dynamic Copy:  The Right Words – Jennifer Brown