The Right Words Portfolio

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words that have
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Who's using my words?

Concepts and Name Generation

These are the BIG ideas that drive advertising, something I specialize in. I come up with concepts and names that are fresh, exciting, even innovative. Always rooted in the facts about the product/service. Always aimed at the market segment my clients are trying to reach. I follow through with persuasive, results-oriented copy.

Portfolio Samples

Access Denied
- brochure

Client List

• Access Denied Systems
• Black Diamond Cheese
• Carioca Rum
• Cott’s
• Dare Candies
• Dempster’s Bread
• Four Roses Flour
• Glidden’s Paint
• Golden Whiskey
• Gordon’s Gin
• Higgins & Burke
• International Accident Prevention Association

• Kraft Foods
• Loblaws
• Maple Lodge Foods
• Mother Parker’s Coffee
• Olivieri Pastas
• Sanyo
• Scotia McLeod
• Sears
• The Bay
• Waterbridge

Incentive Programs

Getting people involved, excited and eager to participate. That what companies want from their Incentive Programs. That’s what I deliver. My copy truly motivates.

Portfolio Samples

Blue Cross
- brochure/post card mailer

Ford of Canada
- brochure

Prenco Automotive Accessories
- brochure

Client List

• Blue Cross
• Canada Trust
• Ford of Canada

• Levi Strauss
• Prenco Automotive Accessories
• Schein Pharmaceuticals

Business to Business

Writing business-to-business copy is all about understanding not only your client, but your client’s client. It’s being able to adapt your style to one the industry finds acceptable. Writing a message that fits in, while making your client stand out.

Portfolio Samples

Casa Bella Windows
- brochure

Highland Transport
- brochure

Steve Millar
- brochure

Unite
- electronic brochure

YYZ
- re-positioning brochure/mailer

Client List

• Access Denied Systems
• Accutel Conferencing Systems
• Aimsoft Inc.
• Alliance Marketing
• Andy Warhol Chocolate Collection
• Backes & Strauss
• Booth Centennial Health Care Linen Services
• Casa Bella Windows
• Derbyshire Consultants
• Hemispheres International
• Highland Transport
• Hollimex Industries
• Jesmar Communications
• Living Arts Centre
• Lockwood Manufacturing
• Machine Tool Associates

• Michelina
• Miranda Vinyl Products
• mmWave Industries
• Mr. Marble
• Niclyn
• Nolan Transport
• Novalyn Systems
• Prenco Automotive Accessories
• Russo & Mariano Screw Parts
• Steve Millar
• Tectona Electronics Inc.
• The Living Arts Centre Mississauga
• Turbolator
• Ultrafit Performance Products
• Unite
• YYZ

Business to Consumer/Retail

Here again, my job is to write advertising copy that “speaks” to consumers, using the words and phrases they’re both comfortable with and readily respond to. If you don’t talk their talk, in words that are convincing enough to activate them, customers won’t walk into the store. Because I "grew up” in Retail, I do that. I learned fast that it’s all about “branding” the store, as well as getting today’s message out there, preferably yesterday, and looking no further than tomorrow for results! My words work in all media, for all markets. My words get results.

Portfolio Samples

Alive & Well
- press kit

Bower Place
- advertising campaign

CIBC
- rewards catalogue

Heritage Mall
- year round advertising campaign

P.D.Q. Yachts
- brochure

Client List

• Alive & Well
• Alliance Atlantis
• Backes & Strauss
• Bower Place
• Cambridge Shopping Centres
• Canadian Imperial Bank of Commerce
• Canusa Health Group
• Central Fairbank Lumber
• Century 21
• Children’s Technology Workshop
• Cranberry Marsh Cove Resort
• DuPont Pharma
• Eatons
• Elora Festival
• Fergus Mill
• Goodwill
• The Gourmet Tree
• Heritage Mall

• Hewlett Packard
• IBM Home Computer Store
• Jamieson’s Vitamins
• King West Restaurants
• Loblaws
• National Grocers
• Ontario Chiropractic Association
• P.D.Q. Yachts
• Precision Optical
• Quinte Mall
• ReMax
• Sears
• Second Cup
• The Bay
• The Forte Group
• Unite
• Xerox

Newsletters

A great way to keep current and potential customers, suppliers and associates both aware of and interested in what you’ve done, what you’re doing now, and what you plan to do in the future.

Portfolio Samples

Brackes & Strauss
- newsletter

Canadian Breast Cancer Foundation
- newsletter

Client List

• Brackes & Strauss

• Ontario Breast Cancer Foundation

Speeches and Manuals

Client List

• Canadian Co-Op Advertising Conference
• Canadian Newspaper Association
• Canadian Toy Retailers Association

• Ford of Canada
• Maax International
• Retail Council of Canada

Websites

Writing for any new medium is a challenge. Particularly when it’s interactive. I’ve honed my skills to the point where I can come up with dynamic web content. Content that drives customers to my clients’ web sites, and keeps them there! Content that persuades, motivates and, ultimately, sells readers – from all markets, all industries.

Portfolio Samples

Aimsoft
- website copy

Beach Blast
- website copy

Nolan Transport
- website copy

Tectona
- website copy

WindowCity
- website copy

Client List

• Aimsoft Inc.
• Beach Blast
• Grow3
• Incorporated Computer

• Nolan Transport
• Soirée Food & Entertainment -
• Tectona Electronics
• The Usheroff Institute
• Window City

Videos

Here, my words have to work even harder! Images tell most of the story. But my copy must motivate viewers – in business-to-business or business-to-consumer markets, persuading them into action – action that gives my clients the kind of results they’re looking for.

Client List

• Envirotire
• Facial Flex
• RoboSoft

• Shira/Adi/Kobe Jewellery
• Tayco
• The Global Group